In my opinion, a good keyword tool is essential to a websites success.

You absolutely must know what keywords people search for and how popular each particular keyword is. If not, you will have very little chance of making any decent money from paid advertising or organic searches.

So, what makes a good keyword tool?

1. Ease of use. If it's not easy to use, then you probably won't use it. This goes without saying, but I figured I'd mention this first.

2. Must report related keywords. This is where the money is. You should be able to plug in a primary keyword like "golf" and end up with a big list of related keywords (e.g. longtail keywords).

3. Keyword supply and demand. If you have a list of keywords, but don't know how many competing websites there are or what the search volume is, then you really don't have anything useful.

4. Number of ads on Google. Even if you don't intend to run any AdWords campaigns, this is still a very important indicator to monitor. If people are spending money on advertising, then there is money to be made.

5. Cost per click data. This is invaluable. You can quickly learn what keywords you can afford and the ones to skip altogether. Use this information, so never have to pay outrageous bid prices on a keyword that is unlikely to ever turn a profit.

6. Spy on competitors ads. You always need to know what your competitors are up to, expecially what AdWords ads they are running and what keywords they are bidding on. You can "clone" their success if you are armed with this data.

7. Multiple export options. You should be able to export your results into text, HTML or CSV format. Plus, you should also be able to save your keywords with quotes, no quotes or square brackets. This makes it easy to paste keywords into your PPC campaigns.

All keyword tools are definitely not created alike.

If you want a good keyword tool, one that delivers profitable results, and is used around the world by countless companies and professional webmasters, then I highly suggest you visit AdWordAnalyzer.com.

You might be amazed at just how easy it is to find new niches and low competition markets to target, as well as discovering money-making keywords you never even thought of using before.

Once you get your hands on a good keyword tool, you will probably find yourself asking the question…

"How did I ever get by without this before?"