It's possible to blow an entire marketing budget on the wrong keywords. After all, if the keyword phrase "cheap DVDs" fits your business, it makes sense to try to get a #1 Google ranking for that phrase, right?

Wrong! If your "cheap DVD" business happens to specialize in only rare horror movies, what's the point of driving tons of traffic looking for romances, comedies and even action flicks?

Is it really important to you to drive untargeted visitors to your DVD site? Will any of these people really care about your rare horror movies?

Since the answer to that is probably a very big no, before you event start building a website – stop!

The first thing you need to do is find out what keywords really fit your niche. Whether it's your own products or you're an affiliate marketer, it doesn't make sense to start building a website before doing keyword research.

When looking at different keywords, resist the urge to set unrealistic goals, like getting a #1 ranking for "cheap DVDs."

It simply makes more sense to invest extra time in building a website with numerous specialty pages. Each of these pages can focus on its own targeted keyword like "cheap Italian horror movies".

The key is to focus on the real business goals of a website. The idea is to develop as many pages as possible that each include one targeted keyword, so they can rank high on their own.

More pages = more traffic. Plain and simple!

To select the best keywords, I suggest using a keyword tool for researching keywords. A good keyword tool will help you find targeted keywords, with much less competition.

This 'hidden gold' (as I like to call it), can get you higher rankings in less time, and without the hassle of highly-competitive keywords.

Once the keywords are selected, be sure to use them to your advantage. This means having them in all the right spots in the HTML coding…

The primary keyword for each page needs to show up in the title, description, headlines, first line of text, and at least a few times in the body text. Just make sure the text reads well and the keyword isn't overused.

Most people agree the keyword density of a page should be between 4% - 12%…

But, never sacrifice content quality for higher keyword density. You want the text to sound natural and flow well, or else people will exit quickly.

You can easily beat out your competition by selecting the right keywords and using them wisely on your pages.