Do Your Keywords Have Searches?

This is obviously very important, but the better question might be…

"Is your niche actively searched for on the Internet via search engines?"

Search engine activity is the purest indicator that we have to gauge the quality of a particular niche. And while there are many tools at your disposal to evaluate these searches, the one that I recommend you use is called Ad Word Analyzer.

Ad Word Analyzer is an easy-to-use, yet very powerful keyword research tool that measures everything from keyword popularity, the number of competing ads on Google and MSN, the level of competition on Google for organic searches and more!

You can learn all about Ad Word Analyzer at AdWordAnalyzer.com.

After you install Ad Word Analyzer on your system, you simply run the program and type in the root word for your niche in the search box.

For example, if you plan to target the "job seeker" niche by publishing an ebook on "How To Write An Impressive Resume", then your root keyword would be "resume". If you wanted to write a low-carb recipe guide for people on the Atkins Diet, then your root keyword would be "Atkins Diet".

Make sense?

Let me give you an example using the keyword "resume". I simply enter "resume" into Ad Word Analyzer and click the "Start Search" button…

Once Ad Word Analyzer has finished gathering all of the data, it reports that there are over 164,000 searches for "resume". This is excellent!

At this point you're probably wondering…

"How many searches are needed for me to make a lot of money in a niche?"

Well while it will differ a bit from niche to niche, a good rule of thumb is to look for niches that receive at least 25,000 searches each month to their root keyword.

In fact, if you're more conservative you may not want to drop below 35,000 root keyword searches per month, but it's really up to you.

Please note that while you will use to the root word when researching your niche, you don't actually want to use it should you decide to employ Pay Per Click search engines like Google AdWords in your overall marketing strategy.

Generally the listing prices for these root keywords are bid up way to high for the average niche info publisher, so your strategy should be to target specific, multiple keyword phrases.

Ad Word Analyzer will list the cost per click data for all of the keywords, so you will not at-a-glance whether or not you should use a specific keyword or ignore it altogether.

Armed with this valuable data, you can target the right keywords and dominate your niche!