Do You Really Need A Keyword Tool?

If Content is King on the Internet then keywords are Queen…

Discovering just one new pocket of keywords that you hadn't thought of before can double your traffic in 10 minutes!

One of the most valuable things you can do is get a "competitive index" of various keywords…

How many people search for it? How many bidders? How many pages are there on the Internet about this topic?

Before I start a Google AdWords campaign, I take a look to find out how many bidders are bidding on my keyword…

If there's less than 10, it's going to be a day at the beach.

More than 30, we'd better sharpen our pencils.

More than 60, ONLY experienced web marketers should play.

There's an easier way to judge the competition than by clicking through Google's results and counting the ads, since that's WAY too tedious.

Ad Word Analyzer is a powerful keyword tool that does it all for you and more.

Every conceivable combination of keywords represents a market.

There's an infinite number of keyword phrases.

So, there's an infinite number of markets out there for you to tap into.

Search engine marketing is about niches…

It's not about being all things to all people, it's about being a few specific things to a few specific people.

The profit is in areas where there's a lot of need and not very many bidders.

Example:

There are 103 Google bidders on "used car".

But there are only 24 bidders on "san diego used car".

And there are only 13 bidders on "used japanese car".

It's always better to be a big fish in a little pond, especially if you're just getting started.

The narrower the niche, the more valuable the click is, and also the less that click normally costs you.

Using a keyword tool, you can gather and analyze a lot of data in a short amount of time.